Posted 20 hours ago

Robinsons Refresh'd Spring Water, Raspberry & Apple, 500ml

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Diet coke was going for a carefree vibe that empowers consumers to be themselves, but it just came off as derogatory and lazy, and even made some consumers doubt their commitment to the brand.

Robinsons Helping Everyone Enjoy Drinking More Water | Robinsons

Robinsons, the leading GB squash brand, is returning to Wimbledon as the official soft drink sponsor and taste of The Championships for the 83 rd consecutive year.Paul Graham, GB managing director at Britvic, said: “With consumers increasingly seeking great tasting no and low sugar options, it is great to see how Pepsi MAX is successfully taking advantage of that trend, through new flavour innovations and campaigns.” The ad features Gillian Jacobs and was directed by Ghostbusters director Paul Feig. At first sight, the ad seemed destined for greatness. Poorly executed satire, broken guarantees, and lazy writing can sink even the most expensive marketing campaigns. If you are heading a marketing campaign in 2018, steer clear of sensitive issues and anything that could be construed as negative, such as political issues regarding race, sexism, and the environment.

Robinsons Refresh’d rebranded as Robinsons ‘Ready to Drink’

A nationwide sampling campaign sees over 190,000 bottles of Refresh’d distributed in 10 cities across the country. The lesson: It’s not uncommon for brands to rally behind a cause to show solidarity and support for their customer base, but doing it ironically is generally considered a stupid idea. Subway’s Extremely Annoying Advertising #FailIf you watched the Super Bowl, which c’mon of course you did, then you probably watched Ram’s sixty-second attempt to heal the divisions in our society through the powerful words of Dr. Martin Luther King. The response from consumers was predictable and immediate. The lesson: Marketers should be aware of the current political environment and the emotions that surround each side of a debate and avoid stoking the figurative fires for capital gain. Robinsons Refresh’d Ad #Fail Robinsons Refresh’d has relaunched to Robinsons Ready to Drink, boasting two flavours, Raspberry & Apple and Peach & Mango, to help retailers capitalise on the return of on the go, according to owner, Britvic.

Robinsons Advert Music (2009 - 2023) - TV Ad Music Robinsons Advert Music (2009 - 2023) - TV Ad Music

If you’ve ever looked at a digital marketing services strategy and thought “Hmm, I wonder what this section about competitor and market research is for”, just remember all these terrible advertising ideas. That’s what it’s for. Avoiding that. The commercial shows an extremely long straw extending from the mouth of a girl stood in a city park, all the way out to the countryside, where it pierces through an apple, then a strawberry, before finally dipping into a freshwater stream. The competition will be open until 00.01 on 18.01.19. Entries received after this date will not be considered.Everyone has, by now, at least heard the environmental argument against the use of plastic straws. In case you haven’t you can find it here.

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